Effective date: 27 November 2024
Last updated: 30 January 2026

I, Sophie Bauer (“I,” “me,” “my”), respect your privacy and am committed to protecting the personal data of visitors to my website, sophiebauer.io.  This Privacy Policy outlines how I collect, use, and protect your data, and informs you of your rights under the General Data Protection Regulation (GDPR).

Who I am

I am Sophie Bauer, a sole trader operating in the UK, providing digital marketing and communications services. If you have any questions about this Privacy Policy, please contact me at sophie@sophiebauer.io. 

Data I collect 

When you visit my website, I may collect the following data:

Personal Data You Provide Directly

• Name (if provided via my contact form)
• Email address (if provided via my contact form).
• Any additional details you provide in your messages via my contact form.

Automatically Collected Data

• IP address
• Browser type and version
• Operating system
• Referring URL and pages visited
• Other Google Analytics data (e.g., session duration, bounce rate, traffic sources)
• I do not collect sensitive personal data (e.g., health information) or knowingly collect data from individuals under 16 years of age

Why I collect some of your data 

I collect and use your data for the following purposes:

• To respond to your inquiries: If you contact me via a form or email, I will use your information to respond to your query.
• To analyse website performance: Using Google Analytics, I collect anonymised data to better understand how visitors use my website and improve its functionality.
• To comply with legal obligations: As required by applicable laws or regulations.

Cookies and Tracking

I use cookies and similar technologies to enhance your browsing experience and analyse website performance. Google Analytics is used to collect anonymised usage data, but no cookies are placed until you provide explicit consent. The types of cookies I use are: 

• Essential Cookies: Necessary for the basic functioning of the website (e.g., security, load balancing).
• Analytics Cookies: Used to understand how visitors interact with the website (requires consent).

You can manage or withdraw consent for cookies using the cookie banner on my website, or find out more about these in the Cookies Policy. You can also disable cookies in your browser settings. For more details, please refer to Google’s Privacy Policy. 

Who I Share Your Data With

I may share your data with the following third parties:

• Google Analytics: For website performance tracking. Google Analytics anonymizes IP addresses and processes data in accordance with GDPR.
• I do not sell or share your personal data for marketing purposes.

Your Rights Under GDPR

As a resident of the European Economic Area (EEA), you have the following rights regarding your personal data:

• Right of Access: You can request a copy of the personal data I hold about you.
• Right to Rectification: You can ask me to correct inaccurate or incomplete data.
• Right to Erasure (“Right to Be Forgotten”):  You can request that I delete your personal data.
• Right to Restrict Processing: You can request limited processing of your data under certain conditions.
• Right to Data Portability: You can request a transfer of your data to another service provider.
• Right to Object: You can object to the processing of your data for legitimate interests.

To exercise your rights, please contact me at sophie@sophiebauer.io. I may need to verify your identity before processing your request.

Data Retention and Security

I retain your personal data only as long as necessary for the purposes outlined in this policy or as required by law. Google Analytics data is anonymised and automatically deleted by Google after a set period. For more details, please refer to Google’s Privacy Policy. 

I take appropriate measures to protect your personal data from unauthorised access, loss, or misuse. However, no method of transmission over the Internet is completely secure, and I cannot guarantee absolute security.

International Data Transfers

As I use Google Analytics, some data may be processed outside the European Economic Area (EEA). Google complies with the EU-U.S. Data Privacy Framework to ensure an adequate level of data protection.

Changes to This Privacy Policy

I may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Please review it periodically to stay informed of how I protect your data.

Contact Me

If you have questions or concerns about this Privacy Policy or my data practices, please contact me at sophie@sophiebauer.io.