In our digital world, algorithms are always changing, and new channels and content types keep popping up. I will help you and your team stay focused with a clear, consistent content strategy and fresh creative content for your channels. This could be as part of your core work, or to promote a particular campaign, piece of research or event.
I will analyse how your channels and content are performing, in light of your organisational and communications objectives, and report back on what’s working well (and not so well)
Now we've identified some of the niggles, we can get to the fun part! Within the content strategy, we'll agree on the tone of voice, content pillars and target numbers for each channel, and I'll propose fresh messages and content types to test
Time to get creative! I'll produce a bank of creative assets (e.g. graphics, videos, infographics) and captions to get the ball rolling. If the scope of work allows, I can manage your channels directly for a designated period, so I can better track and adapt the approach as we go
