Digital analysis
I am passionate about researching online narratives and conversations around social and environmental topics, and using these to inform nonprofit-led campaigns, policy priorities, research and communications outputs.
I am passionate about researching online narratives and conversations around social and environmental topics, and using these to inform nonprofit-led campaigns, policy priorities, research and communications outputs.
The world of digital analysis is extensive. Together, we will define the project’s objectives and question you’re trying to answer, the platforms and languages that should be covered, as well as any particular search terms you’d like factored in. This will allow me to deliver a proposal in line with your needs, timeline and budget.
With our parameters clearly defined, we can now proceed to extracting our data and getting to the analysis. I use AI to speed up certain processes, but manual verification and analysis play a significant part, as that’s when the patterns really emerge for me.
The aim is to deliver the findings in a format that is digestible and meaningful to you. This usually means a summary report and/or slide deck, accompanied by a presentation session with lots of space for Q&A, but I'm always open to tailoring the approach to meet your needs and available headspace.
